Red Bull Billy Kart Derby

Bespoke Event: Red Bull Billy Kart Derby

We were tasked with the amazing challenge of creating a kick-ass team event for all 190 staff from Red Bull Australia in theme with a current Red Bull event in celebration of Red Bull’s 20th anniversary.

Based on the Red Bull Billy Kart Race, we created a a custom event where teams battled it out in challenges to earn Red Bull Bucks to buy parts and tools to build an epic billy cart of their own.  After decorating it and creating their own dance intro, each team hit the track for a head to head race complete with jumps, hay bale chicanes and driver changes.

The fastest 4 teams hit the circuit in our final race with the winners hitting the podium for a champagne celebration.

This experience was custom designed by the Hidden Door Experiences team.

Please contact us to chat about creating your own custom Billy Kart Race experience.

Client

brand7

Frequently Asked Questions

How big is each artwork and how many people does it suit?
Read More
Each artwork is 3m x 1m and is suitable for up to 12 people to complete at one time. Any more than that and people aren't actively engaged.
Will we get paint on ourselves?
Read More
On your hands, possibly, however we provide aprons, gloves and masks to keep everyone paint-free.
Can you set up at our office or venue?
Read More
​For sure! We just need to chat with you to ensure that the space meets our safety requirements for this experience.
What if it rains?
Read More
Unfortunately rain and paint don't mix well. If it looks likely to rain we can either postpone your experience or move it to an indoor venue.
Previous
Next
  • THE EVENT
  • When it comes to creating engaging and exciting events, there’s no debate that Red Bull are at the top of the tree so we were excited to be creating an event for their team in Sydney.

    Based on the Red Bull Billy Kart race, teams of 10 people had to built, decorate and race their own cart in an action-packed derby.

    First, teams had to complete challenges to earn Red Bull Dollars that they could use later at the store to purchase paint, decorations and cart enhancements.

    Building each kart was tough.  With no instructions and limited tools, each team had to craft their own race beast in under 1 hour before teams got creative on their carts, and also by creating their own intro dance.

    Spread across 4 heats, teams raced on a purpose-built kart track complete with safety barriers, road signs, chicanes, hay bales and a 5m ramp.

    Our winning team took the trophy home in a champagne podium celebration (along with a few well earned bumps and bruises). Let’s do that again soon.

  • RED BULL KART RACE
  • The Red Bull Billy Kart Race traces its roots back to the early 2000s when Red Bull, the renowned energy drink company, sought to create an event that combined innovation, humour, and the joy of racing. Inspired by the simple yet exhilarating concept of soapbox racing, the first Red Bull Billy Kart Race took place in Brussels in 2000.

    Since then, the event has evolved into a spectacular showcase of creativity and engineering prowess. The concept is simple – teams design, build, and race their own gravity-powered carts down a winding course filled with jumps, turns, and challenges. What sets this race apart is the absence of a motor; instead, participants rely solely on the laws of physics and their design ingenuity to navigate the course.

    One of the most captivating aspects of the Red Bull Billy Kart Race is the incredible creativity displayed by the participating teams. From whimsical themes to mind-boggling designs, every cart is a unique work of art. Participants transform mundane materials into racing masterpieces, pushing the boundaries of what a billy cart can be.

    Teams often draw inspiration from pop culture, history, and their own wild imaginations. Giant food items, iconic movie characters, and even historical landmarks have all graced the racecourse in various forms. The event not only showcases a love for speed but also a passion for storytelling through the medium of billy cart design.

    As the Red Bull Billy Cart Race celebrates its continued success and popularity, it remains a shining example of how a simple childhood pastime can be elevated into a global phenomenon. The event seamlessly combines creativity, engineering, and community spirit, creating an unforgettable experience for both participants and spectators. Whether you’re a racing enthusiast, an aspiring engineer, or someone simply looking for a day of fun, the Red Bull Billy Kart Race offers a unique blend of excitement and innovation that keeps audiences coming back year after year.

  • BRAND EXPERIENCE
  • Experiential events provide a platform for brands to go beyond the one-way communication of traditional advertising and engage with their audience in a more authentic manner. Attendees become active participants rather than passive observers, immersing themselves in a brand’s story, values, and ethos. This hands-on engagement fosters a genuine connection, as individuals experience the brand in a tangible and memorable way.

    In a digital landscape dominated by screens, faces can blur into pixels, and brands risk losing their human touch. Experiential events serve as a remedy by allowing brands to showcase the faces behind the logos. Whether through interactive booths, live demonstrations, or Q&A sessions with brand ambassadors, these events humanize the brand, making it relatable and approachable. This personal touch helps build trust and loyalty among consumers.

    Experiences have a profound impact on emotions, and successful brands leverage this fact to create emotional resonance. Experiential events tap into the emotional spectrum, evoking joy, surprise, or even nostalgia. When individuals associate positive emotions with a brand, they are more likely to form a deep, emotional connection. These emotional bonds extend far beyond the duration of the event, influencing future purchasing decisions and brand advocacy.

    Experiential events create a sense of community among attendees who share a common experience. Brands that foster a sense of belonging and shared identity among their audience are more likely to cultivate a dedicated community of brand enthusiasts. Whether through exclusive events, memberships, or online forums, these communities become a powerful extension of the brand, driving sustained engagement.

    In an era where consumers crave authentic connections, experiential events emerge as a pivotal strategy for brands seeking to establish meaningful relationships. By engaging audiences in immersive, tangible experiences, brands can break through the digital noise, humanize their image, and create lasting emotional connections. In the dynamic landscape of marketing, the importance of experiential events in connecting people with brands cannot be overstated, as they offer a unique and unforgettable way for individuals to experience a brand’s essence.

When it comes to creating engaging and exciting events, there’s no debate that Red Bull are at the top of the tree so we were excited to be creating an event for their team in Sydney.

Based on the Red Bull Billy Kart race, teams of 10 people had to built, decorate and race their own cart in an action-packed derby.

First, teams had to complete challenges to earn Red Bull Dollars that they could use later at the store to purchase paint, decorations and cart enhancements.

Building each kart was tough.  With no instructions and limited tools, each team had to craft their own race beast in under 1 hour before teams got creative on their carts, and also by creating their own intro dance.

Spread across 4 heats, teams raced on a purpose-built kart track complete with safety barriers, road signs, chicanes, hay bales and a 5m ramp.

Our winning team took the trophy home in a champagne podium celebration (along with a few well earned bumps and bruises). Let’s do that again soon.

The Red Bull Billy Kart Race traces its roots back to the early 2000s when Red Bull, the renowned energy drink company, sought to create an event that combined innovation, humour, and the joy of racing. Inspired by the simple yet exhilarating concept of soapbox racing, the first Red Bull Billy Kart Race took place in Brussels in 2000.

Since then, the event has evolved into a spectacular showcase of creativity and engineering prowess. The concept is simple – teams design, build, and race their own gravity-powered carts down a winding course filled with jumps, turns, and challenges. What sets this race apart is the absence of a motor; instead, participants rely solely on the laws of physics and their design ingenuity to navigate the course.

One of the most captivating aspects of the Red Bull Billy Kart Race is the incredible creativity displayed by the participating teams. From whimsical themes to mind-boggling designs, every cart is a unique work of art. Participants transform mundane materials into racing masterpieces, pushing the boundaries of what a billy cart can be.

Teams often draw inspiration from pop culture, history, and their own wild imaginations. Giant food items, iconic movie characters, and even historical landmarks have all graced the racecourse in various forms. The event not only showcases a love for speed but also a passion for storytelling through the medium of billy cart design.

As the Red Bull Billy Cart Race celebrates its continued success and popularity, it remains a shining example of how a simple childhood pastime can be elevated into a global phenomenon. The event seamlessly combines creativity, engineering, and community spirit, creating an unforgettable experience for both participants and spectators. Whether you’re a racing enthusiast, an aspiring engineer, or someone simply looking for a day of fun, the Red Bull Billy Kart Race offers a unique blend of excitement and innovation that keeps audiences coming back year after year.

Experiential events provide a platform for brands to go beyond the one-way communication of traditional advertising and engage with their audience in a more authentic manner. Attendees become active participants rather than passive observers, immersing themselves in a brand’s story, values, and ethos. This hands-on engagement fosters a genuine connection, as individuals experience the brand in a tangible and memorable way.

In a digital landscape dominated by screens, faces can blur into pixels, and brands risk losing their human touch. Experiential events serve as a remedy by allowing brands to showcase the faces behind the logos. Whether through interactive booths, live demonstrations, or Q&A sessions with brand ambassadors, these events humanize the brand, making it relatable and approachable. This personal touch helps build trust and loyalty among consumers.

Experiences have a profound impact on emotions, and successful brands leverage this fact to create emotional resonance. Experiential events tap into the emotional spectrum, evoking joy, surprise, or even nostalgia. When individuals associate positive emotions with a brand, they are more likely to form a deep, emotional connection. These emotional bonds extend far beyond the duration of the event, influencing future purchasing decisions and brand advocacy.

Experiential events create a sense of community among attendees who share a common experience. Brands that foster a sense of belonging and shared identity among their audience are more likely to cultivate a dedicated community of brand enthusiasts. Whether through exclusive events, memberships, or online forums, these communities become a powerful extension of the brand, driving sustained engagement.

In an era where consumers crave authentic connections, experiential events emerge as a pivotal strategy for brands seeking to establish meaningful relationships. By engaging audiences in immersive, tangible experiences, brands can break through the digital noise, humanize their image, and create lasting emotional connections. In the dynamic landscape of marketing, the importance of experiential events in connecting people with brands cannot be overstated, as they offer a unique and unforgettable way for individuals to experience a brand’s essence.

Why Choose Us

15+ years of creating and delivering bespoke events around the world.

0
Events Completed in 2022
0 %
Participant Satisfaction Score
0
Participants Since 2008
Scroll to Top

GET A QUOTE

Please complete the form and we’ll get back to you within 2 hours.