The Utimate Conference Activity
The Hidden Door Experiences team had the privilege of working with Talent International to create a range of experiences for their annual staff conference actovity. And boy, was it a blast!
From the moment we walked into the conference room in Melbourne, we could feel the energy and purpose that Talent International exudes. It’s evident that this group of 200 charismatic and driven individuals GIVE A DAMN about their purpose, people, and impact on the world around them.
Connecting With Purpose
We kicked off the conference with a powerful charity-based conference activity with the GMs within the business, Helping Hands. The goal was to disconnect from distractions and connect with what matters most. It was emotional, it was intimate, and it was an experience that brought the team closer together.
In the afternoon, we wanted to challenge the guests on how they communicate with each other. We developed a large-scale VR conference activity that involved teams using the headset to navigate through an exercise where they were reliant on the language and tone of the rest of their team. It was a powerful way to emphasize the importance of interpersonal communication.
Day two was a change of pace. After a fun party the night before, we wanted to kick start the day with a conference activity that had a true purpose, Breaking Barriers. The group learned martial arts techniques and heard a powerful story of overcoming cancer before breaking a wooden board as a commitment to completing their own objective. It was a powerful way to encourage the group to support and uplift each other.
In the afternoon, the group split into three experiences, each with its own takeaway based on the purpose. One group created their own pieces of street art, another group created their own music videos, while the last group participated in an Amazing Race around Melbourne that focused on iconic Melbourne experiences and locations.
When we asked the teams how they visualized their theme, “Lead the Way,” we were amazed by the synergy among the groups. The teams doing street art had the same shared vision – a lighthouse beaming light across the water, a new path. It was a testament to the strong values that Talent International upholds – values based on nurture and reward – which allowed us to work outside of the box and create an unforgettable couple of days that connected their people to their values and purpose.
The conference was a success not only because of the amazing experiences that we were able to create, but also because of the energy and passion that Talent International brings to the table. It was inspiring to work with a group of people who truly care about their work and each other.
Looking back at Talent Fest 2019, we loved that each conference activity was tailored to the agenda. That’s what gets us out of bed every day.
Are You Purpose Obsessed?
Purpose is the reason why a business exists beyond generating profits. It’s a company’s North Star that guides decision-making and strategy. A business with a clear purpose is more likely to attract and retain customers, employees, and investors who share its values.
Having a purpose provides numerous benefits for businesses. Firstly, it helps to differentiate the brand from its competitors. When a company stands for something beyond making money, it creates an emotional connection with its customers. People are more likely to do business with companies that align with their values and beliefs. This connection translates into customer loyalty, increased sales, and positive word-of-mouth marketing.
Secondly, purpose helps to attract and retain top talent. In a survey conducted by Deloitte, 73% of employees who work for a purpose-driven company report a high level of job satisfaction. Employees who share a company’s values and purpose are more engaged, motivated, and committed to their work. They feel a sense of pride and ownership in their company, which leads to increased productivity and a lower turnover rate.
Thirdly, purpose can drive innovation and growth. When a company has a clear sense of its purpose, it can make strategic decisions that align with its mission. This focus allows businesses to innovate in ways that align with its purpose, creating new products or services that resonate with customers. This innovation leads to growth, which in turn creates more opportunities for the company to make a positive impact.
Finally, purpose can help businesses navigate challenges and uncertainty. In times of crisis, companies with a clear sense of purpose can use it as a guiding light to make decisions. Purpose-driven companies are more likely to take a long-term view of their business and prioritize the well-being of all stakeholders, including employees, customers, and the environment.
Purpose is essential for businesses because it creates a sense of direction, differentiation, employee engagement, innovation, and resilience. Companies that have a strong sense of purpose are more likely to attract and retain customers, employees, and investors who share its values. They are also better equipped to navigate challenges and uncertainty. Therefore, it’s important for businesses to define their purpose beyond generating profits and communicate it clearly to all stakeholders.